VMworld 2012 – Cloud ops

After a VMworld I always have a look at some of the announcements to surface after a VMworld, mainly also after the marketing fairy dust has settled. One of the most notable was VMware’s new Cloud Ops announcement. The VMware headline for this was;

VMware Defines New Operating Model for the Cloud Era.

New Cloud Ops education, transformation and advisory services help unleash value of cloud through people, process and measurement.

VMware will also be forming as part of this and to build and contribute, the Cloud Ops forum;

VMware is also introducing the Cloud Ops Forum, a group of consulting and integration partners that will collaborate on further definition of this new operating model.

So simplied this reads that several of the top tier outsourcers and consultancies will be collaborating and working in harmony as a forum to build an operating model that both you and me can use to great effect in order to relinquish business value and innovation (and I assume this means any user of VMware products).

I might be reading into this one too much but this is certainly an interesting strategy, and I’m asking myself what does this mean to the customer? And when I look into what this could/might mean i’m finding this gem an interesting one. I’m finding it interesting firstly as it sounds a bit too good to be true and also classic EMC strategy, and secondly I have asked myself why/how VMware have got the multiple top tier Outsourcer’s to actually collaborate and combine to build an operating model, when they are in effect in marketplace competition?

It’s got a few confusing messages for customers, for me I equate any past experiences  I have had with the Outsourcer in tendering and general consultancy engagements has been that Outsourcer A has always been better than Outsourcer B due to Outsourcer A adding additional “Value” to the customer and delivering the same focal point of that RFP at less cost than Consultancy B, although this is never entirely true that is how the game has mainly worked, so how will a level playing field in Cloud ops forum change this whole process?

Are VMware now saying that Cloud Ops will make Outsourcers equal in the value add they bring to any proposals for usage and implementation of VMware technologies (In which case why bother with the RFP?) or are they introducing this and rallying up key outsources as they sick of endless escalations and complaints from not so happy customers due to botched implementations and capability promises from Outsourcers that couldn’t be met, OR they want to build a new delivery model for delivering services indirectly more?

Time will tell on this but it certainly looks to me that they have a few intentions for this one, we have not seen this type of approach occur within outsourcers in the past, and one last pondering thought is it may be a tactic to take on the latest developments we are seeing in open source alternatives such as Openstack and Cloudstack.